Starbucks New Concept: No Name "Local" Coffeehouse

Comments  (9)

• Sparsh Jain

  Dear Jennifer,
  
  I believe that this is a sound move, based on current times.
  Without diluting the brand of starbucks, and without creating a new supply chain, the company is trying to find a new way to maintain its topline.
  any price cuts, would have been a reactive measure which would be difficult to correct later i.e. when the market looks up.
  
  This way they are venturing into a new format, without diluting their earlier brand. They maintain their topline in these times & start earning big bucks through both the formats when markets look up.
  
  Thanks
  Sparsh
  (sparshjain@gmail.com)



• cosmetic dentist Northampton

  They should have studied and analyzed the problem more rather than just settling for a no-name business. It is their high price that is pulling them down, especially with the recession going on worldwide.



• fap turbo review

  I think it is the price that is pulling them down. With all the problems in recession, I think they should do a more in-depth study on how to survive and succeed in this business, and not resort into strategies such as this.



• luggage

  I have traveled the world, and starbucks will succeed with any initiative. I believe a company must evolve with the economic tide.



• Kempf

  I Reckon the principal point is to reduce the costs. Every traditional Starbuck store has special things that was made just for Starbucks, it makes the coffee a little more expensive than another ones With this news stores, with "no name", can sell a less quality coffee, probably for a lower price, and maybe some persons who just can't stand the brand Sarbucks will drink coffe in these stores.. Of course i agree that they've studied it before done it.



• Indianapolis web design

  it sounds like they are just trying to appeal to another market. A lot of trendy people who go to the local ma' and pa' coffee shop seem to be against star bucks mega corporation



• Nicole Armstrong

  I'm excited for this endeavor by Starbucks for 4 main reasons: 1 - I feel it allows the organization to explore new ways to improve the current Starbucks' in-store experiences 2 - It opens up Starbucks to a new consumer group that prefers a more down-to-earth coffee shop experience 3 - By reaching new consumers they don't need to lower prices, which I feel will tarnish the brand long-term. At Starbucks you are not just paying for a cup of coffee you are paying for the sense of belonging to the Starbucks tribe 4 - Lastly, this new concept provides the organization with a new way to satisfy its brand by creating exemplary coffeehouse experiences



• David Cameron

  I agree with Sparsh. Starbucks has made a brilliant move in experimenting with a new offering, one that doesn't dilute its brand, yet draws inspiration from it. Plus, the coffee giant can appeal to a larger audience and pull "local" heartstrings to build a whole new set of brand loyalties. Brand move: definitely Venti!!



• David Cameron

  Starbucks has made a brilliant move in experimenting with a new offering, one that doesn't dilute its brand, yet draws inspiration from it. Plus, the coffee giant can appeal to a larger audience and pull "local" heartstrings to build a whole new set of brand loyalties. Brand move: definitely Venti!!