Well cosmetic companies have few ideas. Beauty product naming always takes on exciting twists and turns, but the good news, there is always something for everyone.
L'Oréal has jumped on the home improvement bandwagon appealing to the inner DIY diva. Their “L'Oréal True Match Roller Perfecting Roll On Makeup” comes with, you guessed it, a “roller” applicator that “rolls” on a fresh coat of foundation promising to seamlessly transform you skin. Perhaps the next best thing will be the Spackle Yourself Smooth under eye concealer.
Lancôme Paris has taken this one step further, making sure that women not only get the appeal of a powertool, but also get a little buzz in their beauty routine. They have made vibration sound tres chic with their “Oscilation Powermascara” and “Oscilation Powerfoundation.” Not to be outdone, Estée Lauder has launched “TurboLash All Effects Motion Mascara”, this mouthful of name appeals to girl who simply wants it all, at a warp speed of 7500 vibrations per minute. Maybelline New York has taken a softer tonality with the name of their “Pulse Perfection Vibrating Mascara.”
Do women really want to be rolled, ocillated, turbo lashed, or perfected by pulsation?