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Demand and Desire 10: Greatest Hits

Posted by: Interbrand on December 20, 2010

Jez Frampton

Interbrand CEO Jez Frampton has travelled around the world to discover why you buy. How do businesses adapt to emerging markets? What is the future of retail in the digital age? How did Toyota and B.P. deal with their brand damage? What is the difference between identity and identification? And how does the number one brand in the world plan to double its sales?

Frampton speaks with esteemed colleagues from Interbrand’s offices in China, India, Japan, North America and Europe. He also talks to business leaders from some of the most vibrant marketplaces in this round-up of some of the best moments from Demand and Desire. It’s been a fascinating year... Happy New Year!

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