Total Immersion just revealed the first augmented reality application (AR) developed for the iPad 2. The app uses the iPad's cameras and facial recognition to identify the user and apply virtual 3D enhancements to their video image in real time through AR.
While this demo presents a totally playful experience, it will be exciting to see how brands harness this technology. We will see apps that allow you to try on virtual glasses, hats, and jewelry using facial tracking, but facial recognition technology will take apps to the next level – detecting if a user is male or female, delivering completely different content experiences, and even remembering who users are. This is very exciting, so who will be the first brand to use it?
"AR Magic Mirror" will be a free application available on iTunes.