The old is out and the new is in. The way people consume information has dramatically changed over the past five, four, three, two years and even the past several months. Technology is advancing every day and with that, touchpoints for consumers are increasing across all technological outlets. All that being said, Digital Asset Management (DAM) systems are under some pressure. But it is good pressure!
The DAM world is examining all possibilities and acting on those that seem most productive for users and clients. It is inevitable that technologies will keep advancing. Look at Apple for example - when will Apple stop creating new products? Future predictions for human behavior are also just as, if not more, important. As a consumer, we have such high expectations bringing forth an impending problem for companies – how to keep up and continuously be innovative while tending to what humans fancy?
I predict that the consumer will be the center of attention from here on out. DAM systems have become humanized and are really focused on user experience. Although this may seem a small point, it will ultimately determine which systems are used more, and consequently produce the highest ROI. A key design that will shape future technologies will be establishing what makes consumers "lean-in." New apps for iPads and interactive home pages will be designed with enhanced features using 3D video and intuitive blogging forums. Differentiating products with engaging functionalities are aspects that will be explored in the future. All this means one thing – how you do it is just as important as what you do.
Nevertheless, technology is the underlining base of all future plans. There are new dynamics for content consumption. What was OK yesterday is outdated today. The way we experience collaboration is less through face-to-face meetings and increasingly through Workflow and Lightbox functionalities. Now, an ad is not just through the paper but on an iPad where we can touch through the different products, creating an interactive experience. The visuals at stores are not just signs but rather multimedia shop windows. We get frustrated when an item takes more than 20 seconds to download. Consumers expect a rich online interaction and if one site lacks it, we can move along to the next web site in seconds. Accessing information and using technology has changed.
The key idea here is to predict future consumer preferences and expectations; then, to establish innovative technology that will enrich user experience live up to these standards. Easy enough, right?