Apples come from tiny seeds.
And thanks to Steve, language grew on Apple trees.
From pods to pads, the design was appealing.
But so were the words – they had fresh byte and new meaning.
Thinking Different became many brands’ chosen mantra;
Make mine an ‘i-‘: the client’s new banter.
So thank you, Steve, for transforming people’s Jobs:
from ‘representatives’ into ‘genius’ bods.
For inviting us, in your shops, to sit at the ‘bar’;
Using only first names, cutting out the blah-blah.
For an appy new world of instant flair -
Snappily named, like Blendr, Foursquare.
But above all, Steve, you made us grow, too.
Helping me to be ‘i’, and the business of words fly.