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Interbrand Sampson Chairman Jeremy Sampson

Posted by: Shirley Brady on October 14, 2011

Interbrand Sampson chairman Jeremy Sampson was interviewed by ABN (Africa Business News) about the 2011 Best Global Brands report, and discusses what makes Coca-Cola #1 again this year, among other topics. “Its geographic footprint is universal,” he comments. “They keep on doing new things to stay fresh and relevant.” As for Apple breaking into the top 10 this year, rising 58% in brand value, Sampson commented, “They seem to understand what we need and what we want, and they keep bringing out smart products.” Check out the video for his thoughts on Samsung, Nokia and what makes a best global brand in these times.

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