Part 1 - The Announcement
Jez Frampton, Interbrand’s Global CEO, officially launched the 2011 Best Global Brands report from the New York Stock Exchange on October 4th. The report ranks the world’s top 100 brands in terms of brand value and is one of the reports that CEOs look at most when assessing the performance of the brands they oversee. By listening to this podcast, you’ll learn which brands appeared in the top ten, which five brands increased their brand value the most and which three brands were new entrants in 2011.
Check back tomorrow for Part 2 of this special Best Global Brands podcast series . Tomorrow’s podcast will feature Joe Tripodi of Coca-Cola — 2011’s #1 brand.