Part 3 - How did a luxury brand do so well during a downturn?
One of the most fascinating stories to emerge from Interband’s 2011 Best Global Brands report was the rise of Burberry. Burberry ranked #95 with a brand value that had increased an astonishing 20% in the past year. In fact, of the 2011 Best Global Brand report’s top five risers, Burberry was the only non-tech brand. In this podcast, listen as Burberry’s CEO, Angela Ahrendts, explains how she has successfully transformed the Burberry brand by carrying out such initiatives as going after the Millennial consumer, making Burberry’s online presence a top priority and investing in developing markets.