Part 2 - Where do you go from #1?
The day the 2011 Best Global Brands report launched at the New York Stock Exchange, Interbrand was delighted to host Joe Tripodi, the Executive Vice President and Chief Marketing & Commercial Officer of Coca-Cola — this year’s #1 brand. In part 2 of this special podcast series, listen as Joe discusses managing the Coca-Cola brand with Interbrand’s Global CEO, Jez Frampton, and The Wall Street Journal’s Simon Constable.
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