In this edition of Demand and Desire, Interbrand’s Global CEO, Jez Frampton, travels to the Brazilian Grand Prix where he delves into the relationship between brands and sponsorship.
Sports sponsorships can associate your brand with the aesthetics of winning, with heroic brand ambassadors, and - in the case of Formula 1™ - with notions of ‘premium’ and ‘performance’.
But will you get value for money?
Listen as Jez discusses this topic with Andreas Sigl, who serves as the Global Director of Formula 1™ activities for Infiniti, Alex Pinedo, who is Managing Director of Interbrand’s office in Brazil and Silvia Keller, who oversees corporate hospitality for Infiniti at the Brazilian Grand Prix.
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