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In the airline industry, a departure from the status quo

Posted by: Interbrand on February 06, 2012

Where is the airline industry headed? To Asia-Pacific and the Middle East, for starters, as these regions experience massive growth and increased demand for air travel. What’s more, customers everywhere expect airlines to build deeper relationships and engage them via digital platforms.

How do these trends drive innovation in the airline industry and beyond? Check out our latest white paper, What’s in store for 2012?, for surprising insights.

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