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Rapid innovation in media means some brands will fall behind

Posted by: Interbrand on February 17, 2012

The media world is in a state of constant innovation and flux; that’s no surprise. This will continue with increasing intensity in 2012, from social media and content creation to new devices and consumption models. Consumers themselves are evolving just as quickly, becoming more comfortable with new ways to create and consume content, and sharing everything from photos to purchase histories through the social web. It’s clear that the consumer wins in this picture, but what about the big—and small—players building the devices and launching the apps? What can they expect? Our latest white paper, What’s in store for 2012?, takes a look at the year ahead in the media industry, plus 15 other sectors.

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