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Blurred boundaries in retail create new opportunities across channels

Posted by: Interbrand on February 23, 2012

The idea of “retail” used to be associated with a physical location. Not anymore. Today, a “store” has evolved into a fluid idea that serves the mobile, global customer in search of new experiences to share. Physical stores are still relevant, but must be imagined as showcases for brands—not as isolated destinations. Online shopping has changed the face of the game entirely, and those brands that can seamlessly integrate values, moods, and emotions with commercial and social aspects will succeed. What does this mean for store footprints, retail branded-apps, and social media strategies? Check out What’s in store for 2012?, our latest white paper, for insights into retail and 15 important sectors for the coming year.

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