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How can CPG brands deliver value in light of limitless choice?

Posted by: Interbrand on Sunday, February 26 2012 12:55 PM

In today’s rapidly shifting market, CPG brands must adapt quickly to maintain their perceived value in the minds of their customers. Gone are the days of limited choice, when shoppers meandered down grocery aisles and picked up familiar products. Now, nearly any product is available in-store or online, and a brand’s reputation goes far beyond its packaging. What does this new consumer-centric era of marketing mean for CPG brands? Get our latest white paper, What’s in store for 2012? to see what brands across 16 sectors can expect in the coming year.




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