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Interbrand's Global CEO Jez Frampton on Building Unbeatable Brands

Posted by: Interbrand on Wednesday, April 4 2012 05:17 PM

Watch Jez Frampton, Interbrand's Global CEO, speak on what makes a world-changing brand. In this master class, Jez shares real-world stories and discusses the building of world-leading brands, and the fundamentals of brand valuation that is the basis for Interbrand's annual Top 100 Best Global Brands ranking.

This video was filmed before a live audience for the What's Next? television series that airs across Latin America. HSM Global, producers of the World Business Forum, airs this series on their ManagemenTV network.

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