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We Like Your Name: November 2012

Posted by: Nicole Briggs on November 26, 2012

From slow journalism to babies in bags, here are names that Interbrand New York’s Verbal Identity team are talking about this month:

Written by Nicole Briggs & NY's Verbal Identity Naming Team

Delayed Gratification

Delayed Gratification is a quarterly publication from The Slow Journalism Company. Self described as unique and quirky, we love how fitting the name is for the type of publication it is. They’re proud of being “last to breaking news.”
Sift

Sift is an app that takes all of your shopping emails and puts them in one place, creating a personalized shopping experience. Just in time for the holiday, we love the way the name says filtering and sorting.
Baby in a Bag

Baby in a Bag is a snuggly bag, aka sleep sack or baby sleeping bag, in which you place your baby. Simple. In a world of cutesy names for baby products, a descriptive name can stand tall.
Lyft

Lyft, speaking of descriptive, is an on-demand car service app for cheaper, safer rides. Its lightly coined spelling makes it a catchy way to catch a lift, and it’s linked to a pretty cool domain name as well. 
Nike Flyknit Racer

Flyknit is Nike’s new light-weight sneaker. Meant to feel lighter on your foot and created through a knitted process, the name tells you all you need to know about the construct of the shoe.
Pulpy

Pulpy is drink made by Minute Maid, and the first billion-dollar Coca-Cola brand to emerge in China. It’s a name that elevates the texture of the product to the name, and makes what could be functional detail a fun, ownable asset.
Red Bull Zero

Red Bull Total Zero. A great name for diet version that is totally on voice. It has that counter-culture ironic twist, appropriating a negative a la Radiohead’s "I'm a creep" with that hint of adrenaline. Bottom line: It’s a cool way to say diet.
Look Mum No Hands

Look Mum No Hands! is a café in London that caters to cycling enthusiasts. We love that the name plays on a phrase that expresses pure amazement, and violates the idea that names must be short and memorable.
Sniptease Hair Studio

Sniptease, not striptease, is the official salon of MTV reality show Jersey Shore’s very own JWoww and Sammi Sweetheart. While the brand is cheeky, it’s fun to say. 



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