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Closing the Gap: From a Skill Sharing Economy to Sustainability Marketing

Posted by: Interbrand on October 21, 2013
Sustainability Marketing

Interbrand's latest issue of its Corporate Citizenship Newsletter, Closing the Gap - The Value of Corporate Citizenship, explores the dawning of a skill sharing economy. Tom Zara, Executive Director of Strategy, Interbrand New York, and Global Practice Leader for Corporate Citizenship, advises brands to prepare to engage internally and with the public.

As Zara notes, "Brands are a tremendous resource. Corporations have incredible skills they’ve used to evolve their own businesses. Whether the skills are technological, creative, logistical, or financial, the way you democratize prosperity is by sharing those skills."

The newsletter curates thought leadership from The Guardian's piece, B Corps: sustainability will be shaped by the market, not corporate law to GreenBiz/Trucost Data's look at the rise in the number of companies, globally, that are reporting on environmental profits or savings.

Also in this issue is a look ahead at the upcoming event Sustainability Marketing: The Power of True Stories Conference on Wednesday, November 20, 2013 at the Yale Club in New York City. Interbrand and Yale's Center for Insights are partnering to bring attendees of this exclusive conference discussions on new ways of thinking about sustainability, authenticity and storytelling with talks from leading academics and practitioners across a range of fields, including Anna Maria Chávez, CEO of Girl Scouts of the USA; Anjai Kumar, Head of Social Innovation at Warby Parker; and Vincent Stanley, VP at Large for Patagonia. Click here to register now.

To subscribe to Closing the Gap and to learn more about Corporate Citizenship at Interbrand, please contact Tom Zara, Global Practice Leader of Corporate Citizenship.

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