We're happy to release our latest issue of our Corporate Citizenship Newsletter, Closing the Gap: The Value of Corporate Citizenship.
This issue looks at Interbrand's own Corporate Citizenship efforts focused on education. Kicking off with our holiday campaign, we're building a school in Guatemala in 2014 through Pencils of Promise (PoP), a non-profit organization. We're working to raise enough money to equip the school with supplies, books and teachers' salaries, as well as build a second school in another part of the world. Follow our progress with #IBeducation and on our Interbrand and Pencils of Promise page.
This issue of Closing the Gap: The Value of Corporate Citizenship also features a look at the numbers from #GivingTuesday. This year's event saw giving up 90 percent compared to last year with the average online gift coming in at $142.05. With more 269K uses of the hashtag #GivintTuesday being used on December 3, this is clearly a success in leveraging social media to do good and extend reach for Corporate Citizenship initiatives.
Also found in this issue are discussions on the power of consumers, job seekers and storytelling. Consumers and Millennial job seekers alike are looking for brands to create opportunities for them to be part of world-changing experiences. Sustainable products, purchases that support non-profits and strong brand values attract consumers looking to express themselves through their purchases. Talent too looks to work where their values are reflected in the business and where they can be part of something that makes a difference. Can brands attract customers and recruit top talent with a "for benefit" status?
To subscribe to Closing the Gap and to learn more about Corporate Citizenship at Interbrand, please contact Tom Zara, Global Practice Leader of Corporate Citizenship.
To see more about past issues, please visit:
• Interbrand Launches "Closing the Gap"
• Closing the Gap: From a Skill Sharing Economy to Sustainability Marketing
• Closing the Gap: The Value of Corporate Citizenship