Tonight in Long Beach, California, the Queen Mary will go pink for Valentine's Day and the launch of MIXIM Greek yogurt in the US. The brand hopes to set a new Guinness World Record for the number of couples feeding each other and plans to set off pink and purple heart shaped fireworks later in the evening. Online retailer Infibeam is having its delivery people serenade customers in cities in India like Bangalore and Mumbai while delivering its cakes, chocolates and flowers. What innovative ideas have you seen from your favorite brands this Valentine's Day?
Interbrand Design Forum has been celebrating this day dedicated to honoring love sharing their love of retail. "We’re a diverse group of creatives, thinkers, planners, shoppers and strategists, all unified by our love of retail," they note.
Team members shared their own retail brand love stories. From Target to Starbucks to Patagonia, stories of brand loyalty thanks to brands' commitment to Corporate Citizenship, effective digital communications and rewards programs were shared.
Interbrand offices around the globe got into the fun conversation.
What's your favorite retail brand? Tweet with #WeHeartRetail to join the conversation.