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Jez Frampton on What FIFA Needs to Do Next

Posted by: Interbrand on Thursday, June 12 2014 04:43 PM

Interbrand Global CEO Jez Frampton was invited on CNN this week to address the crisis surrounding Qatar's 2022 World Cup bid. With sponsors calling for an inquiry and FIFA's reputation in tatters, Jez addresses how FIFA should handle the damage to its brand, the sport and its relationship with its brand partners. Watch the interview above and connect with Jez on Twitter: @jezframpton 




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