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New Challenges for World Cup Sponsors

Posted by: Interbrand on Friday, June 13 2014 04:00 PM

Interbrand Global CEO Jez Frampton was invited on CNN today to discuss the current marketing and branding efforts around the World Cup. Jez suggests that the successful sponsors will be the brands that show they care about Brazil as much as they care about football. Watch the interview above and connect with Jez on Twitter: @jezframpton 

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