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Interbrand Launches the 4th Annual Best Global Green Brands

Posted by: Brittany Waterson on Tuesday, June 24 2014 12:00 AM


Today, Interbrand launched its Best Global Green Brands 2014 report. Each year, Interbrand executives join forces with peers at Deloitte to examine the gap that exists between a corporation’s environmental/corporate citizenship practices and consumers’ perceptions of those practices.

“This year’s Best Global Green Brands report focuses on the power of participation and collective action,” noted Jez Frampton, Interbrand’s Global Chief Executive Officer. “The report suggests that every constituency—businesses, consumers, employees, suppliers, governments and investors—will need to be engaged and willing to collaborate in order to take Corporate Citizenship and sustainability initiatives to the next level.”

One brand that has taken its efforts around sustainability and corporate social responsibility to the next level is Ford. For the first time in the report’s history, it is the most valuable Best Global Green Brand--followed by Toyota (#2), Honda (#3), Nissan (#4) and Panasonic (#5). Automotive brands clearly dominate this year’s report, representing four of the top five brands and occupying 20 percent of the entire table.

Swedish home furnishing retailer IKEA (#19) and Spanish fast fashion giant Zara (#34) were this year’s top risers, both climbing 14 places on this year’s ranking. Additionally, three new brands join this year’s ranking: Chevrolet (#32), Disney (#49) and Heineken (#50).

In addition to ranking the 50 Best Global Green Brands, the report also provides readers with insightful articles and interviews from top executives at companies and nonprofits alike. This year, interviews were conducted with executives from Water.org, Union Bank, Adobe, and Pencils of Promise.

Click here to read the 2014 Best Global Green Brands report in full, click here to read coverage on Fortune.com or join in the conversation on social media by using the hashtag #BestGlobalGreenBrands.

Brittany Waterson is an Associate in Interbrand's Global Communications and Marketing team.




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