After receiving the very exciting news that I had won a D&AD Best of Year Award, I received an equally exciting invitation to apply to a competition that Interbrand was running for D&AD winners. With a chance to win either a 1-month internship in the London office, or a 3-month internship with 2 months in London and 1 month in another European office, it sounded like an incredible opportunity to see more of the world and grow professionally.
Needless to say, I was absolutely thrilled when I learned I had won the competition and got the 3-month internship! I couldn’t wait to go to London and get acquainted with the creative and strategic minds at Interbrand.
Interbrand's London office (Each of the meeting rooms are named after the street locations of different Interbrand offices).
I started in London at the beginning of May—welcomed by “the queen” out on the terrace, no less! Now I am in my last week at the London office, and I can’t believe how the time has flown. Having an interest in branding and a desire to work in the industry, my experience at Interbrand has given me a taste of what it’s really like to work in this creative business.
"The Queen" on Interbrand London's terrace.
My time here has been so memorable and I have learned so much. Even the building that houses the Interbrand office is rich with history—it was once a hotel where the people who would be boarding the Titanic stayed the night before their fateful voyage. London is a place steeped in history, which is fascinating—but what really made my experience here brilliant was my work with the design team and the amazing people I’ve met at Interband.
The design team embraced me as one of their own and got me directly involved in live projects as well as internal work for the company. In my first week, I took some photographs of the latest InEdit publication that the London office produces. You can see InEdit online here.
There is one project in particular that I have really been able to sink my teeth into and I have loved every minute! It involves the rebranding of a bank in Asia. I have been carrying out audits, researching the current brand identity, and working with other creatives and a strategy team on the rebrand.
Most recently, I have been exploring different territories for the brand and have designed initial design concepts for each territory, visually exploring the different directions the brand could take. I have been so pleased to have to chance to work on this project and I know the end result will be a great success. Having the opportunity to see a project from the very beginning stages through to the design process and being part of the team (attending meetings and being present for discussions with clients) have all been part of my real-world education.
Another educational perk at Interbrand are the incredible guest speakers. During my time in London, I’ve been fortunate to attend two talks and both were very inspiring and interesting. It was great to get the chance to listen to designer Jason Bruges, who creates bespoke interactive installations for a diverse range of clients, and Decoded, proponents of “digital enlightenment” strategy. Both talks opened up my understanding of the digital world and its creative possibilities.
Interbrand London—what an experience it has been! But my internship adventure is not over yet. Next stop? Madrid!
I am extremely excited about the next chapter of this unfolding journey and can’t wait to experience more in yet another country. In London, I have loved it all—and I’m sure I will love Madrid just as much!
Bethany Kelsall is an intern with Interbrand in London and Madrid. You can follow her on Twitter @beth_kelsall.