IQ

Best Asian Brands

Editorial Staff

Interbrand IQ

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Asia Rising: The Best Brands of China,
Japan and Korea

By Stuart Green, CEO, Interbrand Asia Pacific

Asia Rising


It’s no secret that some economies in Asia have experienced a slowdown —but they are still growing faster than Western economies. With the world’s largest population and rapid industrialization underway, China remains a promising and lucrative market. Japan’s economy, though challenged on many fronts in recent years, has remained resilient. Korea, with its superstar tech brands and shrewd investment and development strategies, continues to surprise and impress. While the ebbs and flows of the world economy continue to impact these markets, brands in the region’s biggest economies are still striding forward. As China, Japan, and Korea have expanded their global reach and developed in more sophisticated ways, companies native to these countries have increasingly come to view brands as core assets—and have invested accordingly, with remarkable results. Media headlines, consumer preferences, and investor interest all reflect formidable brand strength and, as Chinese, Japanese, and Korean companies continue to nurture and give birth to first-class brands, Interbrand has followed their progress.

From the profiled brands included in Interbrand’s 2012 Best Global Brands report and 2013 Best Retail Brands report to detailed annual studies produced by our regional experts, Interbrand has put a deserved spotlight on these three exciting markets and ranked the leading brands in the Best China Brands, Best Japan Brands, and Best Korea Brands reports that follow (check out the accompanying tables in the country overviews below).

Constantly pushing innovation and, more recently, the potential for brands in an omni-channel world, our findings show that North Asian companies are on the rise. Accelerating the pace of change, these brands demonstrate without a doubt that they’re a global force to be reckoned with.

Best Asian Brands

  • Best China Brands

    Best China Brands

    With the world’s largest population and rapid industrialization underway, China remains a promising market despite the slowdown.

  • Best Japan Brands

    Best Japan Brands

    Japan’s economy, though challenged on many fronts in recent years, has remained resilient.

  • Best Korea Brands

    Best Korea Brands

    With its superstar tech brands and shrewd investment and development strategies, Korea continues to surprise and impress.