Best Asian Brands

Editorial Staff

Interbrand IQ

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Best Japan Brands

By Atsushi Iwashita, CEO, Interbrand Japan

Best japan Brands

As the yen reached historic highs in the wake of the Great East Japan Earthquake in 2011 and territorial issues led to a deterioration of relations with neighboring countries that put the brakes on Asian expansion, 2012 continued to present Japanese companies with a challenging economic environment. The nation’s aging population also presents challenges, and even opportunities, for brands. As noted in Interbrand’s 2013 Best Retail Brands report, consumer product giant Unicharm’s domestic sales of adult diapers exceeded those for babies for the first time last year.

Best Japan Brands

  • Ranking


    A ranking of Japan’s most valuable brands.
  • Best Japan Brands

    Country Overview

    Japan’s economy, though challenged on many fronts in recent years, has remained resilient.