Expressing a brand in three dimensions
Expressed in three dimensions, the brand personality takes on a more tangible, sensuous quality. People can grasp and feel it.
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What's in store for 2012?
Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.
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Interbrand IQ: The Corporate Citizenship issue
What might corporate citizenship look like if we were unabasheddly strategic in our thinking and unafraid to listen, weigh the evidence, and act with the full power of our resources? What could we accomplish for our organizations and for the world?
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Surf, Board and Action Sports
Why the digital space is so powerful for those brands
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What’s in a Domain?
Generic top-level domains and the new dotbrand frontier
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Employer branding – hit or miss?
Boost the value of your brand by clearly positioning your company on the job market.
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Don't Mind the Gaps
When it comes to stories, it’s what you leave out that counts.
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The ROI of Smart Brand Management
Harnessing the power of digital systems for a stronger brand
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