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Brand insights: business results

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Healthy Competition

The role of brands is expanding rapidly as a driver for healthcare decision makers and consumers. Those healthcare leaders who let their organizations lag when it comes to leveraging their brands can expect erosion of investment support and the tightening of margins. Conversely, those healthcare leaders who fully embrace the importance of their brands will see their organizations both develop more meaningful relationships with consumers and experience significant growth.

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Vital Times

The changing role of brand within the health and life sciences industry.

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Sustainable Innovation

Staying true to your brand promise

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What's in Store for 2010?

Interbrand's sector experts share their thoughts on the upcoming year.

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Branding the Pharma Merger

Brand marketers in both the branded and generic pharma segments are warming up to the increased role company branding should play in driving effectiveness and efficiency when it comes to the brand management of their respective product portfolios.

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Commercial Lifeblood

Building and managing corporate image and reputation must become a strategic priority at pharmaceutical organizations.

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Brand Matters

The role and importance of a name and the language supporting a brand should not be underestimated. Maximize the opportunity for a brand by ensuring that the name and the language around the name is creative, precise, and effective.

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