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Brand insights: business results

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Our Papers & Articles

Brand Valuation

A versatile strategic tool for business

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Financial applications for brand valuation

Delivering value beyond the number

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Moving Beyond Utility

Facebook's branding challenge.

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Big Ben: Will the world forgive and forget?

Will a Super Bowl win be enough to improve Ben Roethlisberger's personal brand for the long-term?

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Sustainable Innovation

Staying true to your brand promise

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LeBrand: It’s good to be King James

James’s personal brand is the place where his hoop skills and his bank account meet – but it’s bigger than the sum of its parts.

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Personal Brand Valuation

What are the main factors driving personal brand value? And, how do these factors increase or decrease value over the course of a person’s lifetime? These are the questions we set out to answer with Personal Brand Valuation.

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