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Brand insights: business results

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From Digital Strategy to Brand Mastery

How integrated is your “digital strategy” into your brand and business strategies? How does this affect your brand in this post-digital age?

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Surf, Board and Action Sports

Why the digital space is so powerful for those brands

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The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

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Sustainable Innovation

Staying true to your brand promise

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What's in Store for 2010?

Interbrand's sector experts share their thoughts on the upcoming year.

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The Reputation, Image and Influence of the Pharmaceutical Industry

Immediate and tactical innovations, such as patient relationship management software, will enable the pharmaceutical industry to rebuild and sustain trusting relationships with its consumers.

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