Message in a Bottle
As any visit to the local liquor store will show,
the alcohol category is a crowded one, with
established purveyors and niche players alike
competing for shelf space. Gone are the days
when a handful of labels made for a wellstocked
bar. Today, there is a flavor, ingredient,
method or vintage to meet any taste, tempting
a new breed of cocktail enthusiast – and the
mixologists who serve them – with ever more
innovative concoctions.
So, how do you stand out in a heavily
populated category like this?
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What's in store for 2012?
Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.
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What’s in a Domain?
Generic top-level domains and the new dotbrand frontier
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Employer branding – hit or miss?
Boost the value of your brand by clearly positioning your company on the job market.
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The ROI of Smart Brand Management
Harnessing the power of digital systems for a stronger brand
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What's in a Name?
Linguistics demystified for brands.
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Rebranding in Eastern Europe
Driving growth and brand value.
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Earth Day Redefined
Sustaining change 365 days a year.
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