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Brand insights: business results

Opera Australia

 

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Our Papers & Articles

From Digital Strategy to Brand Mastery

How integrated is your “digital strategy” into your brand and business strategies? How does this affect your brand in this post-digital age?

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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What’s in a Domain?

Generic top-level domains and the new dotbrand frontier

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Employer branding – hit or miss?

Boost the value of your brand by clearly positioning your company on the job market.

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The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

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What's in a Name?

Linguistics demystified for brands.



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Rebranding in Eastern Europe

Driving growth and brand value.

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Moving Beyond Utility

Facebook's branding challenge.

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