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In the News

2014

  • April 10 - Shoppers, Lululemon, Canadian Tire are Canada's Biggest Retail Brands

    Shoppers Drug Mart, Luluemon and Canadian Tire are the most valuable Canadian brands on the list of the top 50 North American Best Retail Brands.
    More on The Huffington Post Canada
  • April 10 - Mobile helps Macy's increase brand value more than 300pc

    Macy's approach to mobile and omnichannel retailing has helped its brand value to climb by 383 percent on the 2014 Best Retail Brands report.
    More on Mobile Commerce Daily
  • April 9 - Tanishq ranked 13 in top 30 Best Retail Brands list

    Tanishq, from the Tata Group, is the only Indian brand that has made it to the list of the top 30 Best Retail Brands in Asia-Pacific at rank 13. This is the first time an Indian brand has made it on to the Best Retail Brands report.
    More on The Hindu BusinessLine
  • April 9 - Walmart is most valuable retail brand

    Walmart, the US retailer, has been named the world's most valuable retail brand, according to the 2014 Best Retail Brands report.
    More on Warc
  • April 9 - Loehmann's, legendary discount retailer, will reopen as an online store

    Dirk Defenbaugh, Managing Director of Interbrand Design Forum, discusses the ways in which Loehmann's can build customer loyalty as an online-only retailer. 
    More on New York Daily News
  • April 8 - Myer, David Jones and Harvey Norman feel hot breath of foreign competition

    Damian Borchok, CEO of Interbrand Australia, comments on why Australian retailers Harvey Norman, Myer and David Jones have dropped in brand value year-over-year in the latest Best Retail Brands report.
    More on AdNews
  • April 8 - Interbrand Reveals The Best Retail Brands of 2014

    Interbrand's annual Best Retail Brands report ranks the 50 most valuable U.S. retail brands and the leading store brands internationally. The biggest gainers, as well as names that have dropped off the report, paint a lager picture of the trends reshaping the retail industry. 
    More on Forbes
  • April 1 - ING Uses Ads to Get Its New Voya Name Out There

    Interbrand helps ING U.S. to become Voya Financial. The new name, developed by Interbrand New York, suggests the "voyage" of planning for the future.
    More on Adweek
  • April 1 - The Luxe Stops Here

    Rebecca Robins, co-author of Meta-luxury: Brands and the Culture of Excellence and European Director of Interbrand, discusses how luxury consumption is changing around the world and how brands are responding to it.
    More on Virgin's Voyeur
  • March 25 - New Logo and Identity for AGDA by Interbrand

    AGDA, the Australian Graphic Design Association, recently introduced a new identity to support its mission to "connect", designed by Interbrand Australia.
    More on Brand New
  • March 21 - The Next Step

    Nina Oswald, Managing Director of Interbrand Cologne, describes five ways airports can reach new heights commercially and financially, and unlock the full potential of their brands.
    More on Airport World
  • March 19 - Dawning of the brands, or why The New Yorker is wrong

    Sergio Brodsky, Associate Director of Strategy at Interbrand Melbourne, discusses the emotional appeal of brands and why bringing consumers into the development of the brand story is more important than ever before.
    More on Marketing
  • March 18 - The New Branding Reality: "Game Changer" or "Game Over"

    Dominik Prinz, Director of Strategy at Interbrand New York, defines five behaviors of world-changing brands. 
    More on Branding Magazine
  • March 12 - Sustainability through Social Media

    Manfredi Ricca, Managing Director of Interbrand Milan, discusses how brands are leveraging social media in building and promoting their CSR, or Corporate Citizenship, initiatives. (In Italian) 
    More on Radio24
  • March 6 - Ellen DeGeneres' Samsung Selfie Ups Social-Marketing Game

    Josh Feldmeth, CEO of Interbrand New York, Toronto and San Francisco, comments on Ellen's record-breaking 'selfie' and its impact on the Samsung brand. 
    More on Advertising Age
  • March 4 - Sense of Exploration

    BranD Magazine asks Interband's Global Chief Creative Officer, Andy Payne: What is the purpose of creative exploration?
    More on BranD Magazine
  • March 4 - Intel CMO Conrad To Leave Tech Giant

    Josh Feldmeth, CEO of Interbrand New York, Toronto and San Francisco, comments on the legacy of departing Intel CMO, Deborah Conrad.
    More on Advertising Age
  • February 28 - This redesign of Royal Brunei Airlines Takes Off

    Behind the scenes of Interbrand Singapore's rebranding work for Royal Brunei Airlines.
    More on The Fox is Black
  • February 26 - Can the Blackberry Brand Be Saved?

    VIDEO: Interbrand Global CEO Jez Frampton and BGC Financial Senior Technology Analyst Colin Gillis discuss what makes a valuable brand and if Blackberry can make a comeback.
    More on Bloomberg TV
  • February 25 - Balloon brand takes darling harbour to new heights

    Interbrand Sydney revitalizes the Darling Harbour brand and introduces the world's first inflatable brand identity.
    More on B&T
  • February 25 - Sporting New Gradients

    Interbrand São Paulo worked with Netshoes, a Brazilian sporting goods company, on the creation of a new visual identity. 
    More on UnderConsideration
  • February 25 - Interbrand Buys retail specialist HMKM

    Interbrand acquires HMKM, one of the UK's leading international design consultancies.
    More on Design Week | Retail Focus 
  • February 4 - Interbrand Australia promotes David Storey and Nick Davis after Richard Curtis departs

    Interbrand names David Storey as General Manager of the Sydney office and Nick Davis as General Manager of the Melbourne office.  
    More on Mumbrella
  • February 3 - Behind Sochi's Futuristic Logo

    Christoph Marti, Managing Director of Interbrand Moscow, comments on the inspiration and artistry behind Interbrand's logo design for the Sochi 2014 Olympics. 
    More on The New Yorker
  • January 28 - What is the future of luxury?

    1.618 Paris asks Interbrand's Rebecca Robins: What do you see as the future of luxury? 
    More on 1.618 
  • January 27 - The history of Olympic Design

    A look behind Interbrand's visual identity for the 2014 Sochi Olympic Winter Games.
    More on Design Week 
  • January 24 - Telstra launches new connected future brand campaign ‘Count me in’

    Interbrand, R/GA and DDB help Telestra launch a new brand campaign, titled "Count me in."
    More on Mumbrella
  • January 10 - Battle of the Brands

    VIDEO: Alfred DuPuy, Managing Director of Interbrand Toronto, comments on why Canada Goose is trying vigorously to protect their brand.
    More on CTV
  • January 9 - Brand Sustainability Stories that Tell Themselves

    Interbrand hosted a Sustainability Marketing Summit at the Yale Club where Interbrand executives, brand representatives and academics discussed the power of brand storytelling and its role in building consumer trust.
    More on CSRwire