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In the News

2012

  • February 2 - Michael Hill Heads Stateside for new agency

    Brisbane-based jewelery brand Michael Hill has awarded its brand strategy account to Interbrand's retail arm, Interbrand Design Forum following a 14 week pitch process with both local and American agencies.
    More on B&T

  • January 31 - Interbrand rebrands Chantal Manning-Knight

    Interbrand Sydney has rebranded Chantal Manning-Knight launching a new business identity for the creative recruitment specialist.
    More on Creative | More on mUmBRELLA

  • January 24 - Starbucks Turns to Happy Hour to Bring in More Traffic

    Bringing happy hour to Starbucks Corp. may be easier said than done. Bill Chidley, Interbrand  Food and Beverage Sector expert, discusses Starbucks latest approach of luring non-coffee drinkers into its stores.
    More on Bloomberg BusinessWeek

  • January 11 - Building Employee Loyalty in the Branding and Design Industry: the US Experience

    Ronny Beck, Executive Director, discusses the situation with employment in the US, specifically, in the creative industries, suggesting five steps to build employee loyalty and retention.
    More on POPSOP

  • January 10 - Reinventing Lincoln

    As the new Lincoln MKZ hits the market, Leslie Butterfield, Interbrand's Chief Strategy Officer, comments on how its design can help to reinvent the iconic American brand.
    More on Businessweek

  • January 5 - Jaeger-LeCoultre pairs with Mad Men TV series for limited-edition timepiece

    Manfredi Ricca, Interbrand luxury sector expert, comments on Jaeger-LeCoultre's limited edition "Mad about Reverso" collection, inspired by the hit television series "Mad Men."
    More on Luxury Daily

  • January 3 - Innovations: Beverages as lifestyle brands

    Creative Director Jamey Wagner and Associate Creative Director Steve Leder of Interbrand Cincinnati discuss how beverage brands have leveraged the power of lifestyle branding to appeal to consumers.
    More on FoodBev Magazine