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In the News

2014

  • July 15 - Mind, body and sold: bridging the divide between business and brand

    Rob Meyerson, Director of Verbal Identity at Interbrand San Francisco, deconstructs the concept of "brand."
    More on The Guardian
  • July 15 - Branding the World Cup

    VIDEO: Jez Frampton, Global CEO of Interbrand, discusses the best brand campaigns of the 2014.
    More on CNN
  • July 8 - Do Wearables Make Good Space for Advertisers?

    VIDEO: Interbrand's Global Chief Marketing Officer, Graham Hales, discusses the challenges and opportunities of advertising in the wearable tech space. 
    More on Bloomberg TV
  • July 2 - Micro-column: How do we define the boundary between craziness and creativity?

    Forest Young, Creative Director at Interbrand New York, discusses the concept of 'crazy' in creative design. 
    More on Brand Magazine
  • June 30 - McDonald would face uphill battle in reforming VA

    Josh Feldmeth, CEO of Interband New York, San Francisco, and Toronto, comments on President Obama nominating former Procter & Gamble CEO Robert 'Bob' McDonald to lead The Iraq and Afghanistan Veterans of America (IAVA).
    More on CNBC
  • June 26 - First Shift: Ram takes on Ford van; Nissan-Daimler deal; Who out-greens Toyota

    VIDEO: Emma Hrustic, Interbrand's Director of Brand Intelligence, discusses Ford's environmental efforts and the brand's performance on the 2014 Best Global Green Brands report.
    More on Automotive News TV
  • June 25 - Auto brands top green rankings

    Ford, Toyota, Honda and Nissan occupy the top four places on the 2014 Best Global Green Brands report.
    More on Warc
  • June 24 - Is Apple "greener" than Starbucks?"

    Interbrand reveals its 50 Best Global Green Brands of 2014. 
    More on Fortune
  • June 19 - Scientists Flip Their Lids Over Chobani Messaging

    Dirk Defenbaugh, Managing Director of Interbrand Design Forum, comments on Chobani's recent messaging campaign of its low-calorie Simply 100 yogurt.
    More on Marketing News
  • June 18 - Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical. U.S. golds go to Interbrand, TBWA\MAL

    Interbrand New York wins a 2014 Gold Cannes Lions award for the Mandela Paper Prison project.
    More on Adweek
  • June 17 - Does the ISIS Mobile Wallet Have a Branding Issue?

    Lynne LaCascia, Senior Director of Verbal Identity at Interbrand New York, comments on the name associations around ISIS – the mobile wallet solution from Verizon, AT&T and T-Mobile
    More on eWeek
  • June 14 - How do we attract creative talent to healthcare?

    R. John Fidelino, Executive Creative Director of InterbrandHealth, speaks at the 2014 Cannes Lions on how the healthcare marketing and adverting industry can better cultivate a culture of creativity and innovation.
    More on Medical Marketing & Media
  • June 13 - New challenges for World Cup sponsors

    VIDEO: Jez Frampton, Global CEO of Interbrand, discusses how global brands at the World Cup are connecting with audiences around the world.
    More on CNN 
  • June 11 - Germany's 50 most valuable brands

    Interbrand's inaugural Best German Brands report finds german automakers make up the country's most valuable brands.
    More on The Local 
  • June 11 - Sponsors Voice Concerns Over Qatar 2022

    VIDEO: Jez Frampton, Global CEO of Interbrand, discusses why FIFA sponsors are concerned over the Qatar World Cup 2022 corruption claims.
    More on CNN
  • June 2 - Heineken's New Red Star Beer Cans Want Your Attention

    Patrick Stal, Managing Director of Interbrand Amsterdam, comments on Heineken's newly redesigned can labels. 
    More on Bloomberg Businessweek
  • May 30 - Retailers Seek To Capture Dollars of Consumers On The Go With Shoppable Windows, Storefront

    Dirk Defenbaugh, Managing Director of Interbrand Design Forum, comments on the rise of mobile commerce and how shoppable winders and storefronts are capturing "transumer" attention.
    More on Forbes
  • May 27 - Growth in 'brand value' of Canadian firms slowing

    The overall growth in brand value of the top 25 "Best Canadian Brands" increased 4 percent compared to the 2012 report.
    More on The Globe and Mail
  • May 27 - TD Tops Interbrand's Best Canadian Brands List

    TD Bank has held onto the top spot in the 2014 Interbrand ranking for Best Canadian Brands, with RBC and Thomson Reuters rounding out the top three spots.
    More on Marketing | Strategy 
  • May 23 - Ray returns to Interbrand

    Carolyn Ray, who served as Interbrand's global brand engagement practice leader from 2004 to 2008, re-joins the firm as managing director, Interbrand Canada.
    More on Marketing
  • May 23 - Branding Roundtable No. 1: Brand Co-Creation

    Dominik Prinz, Director of Strategy at Interbrand New York, discusses the concept of brand co-creation and its role today's marketplace.
    More on Branding Magazine
  • May 23 - Co-Starring a Star

    Interbrand New York develops a new logo and identity for CoStar Group.
    More on Brand New
  • May 21 - Target Battles Perception vs Reality with Shoppers

    VIDEO: Josh Feldmeth, CEO of Interbrand New York, San Francisco, and Toronto discusses Target's reputation with customers following the data breach suffered during the most recent holiday shopping season and what the company needs to look for in a new CEO.
    More on Bloomberg TV
  • May 17 - ABB Named Most Valuable B2B Swiss Brand

    Interbrand has ranked ABB seventh on its annual list of the most valuable Swiss brands, making it the most valuable B2B business brand in the country.
    More Smartmeters
  • May 9 - Why CNN Is Obsessed With Flight 370: 'The Audience Has Spoken'

    Josh Feldmeth, CEO of Interbrand New York, Toronto, and San Francisco, discusses the momentum of the CNN brand and how it's positioning itself well with modern consumers.
    More on Mashable
  • May 7 - The World's Most Valuable Brands

    VIDEO: Jez Frampton, Global CEO of Interbrand, discusses the value of technology brands with Kim Parlee, Vice President of TD Wealth Management.
    More on Business News Network
  • May 7 - 10 Talking Points about Cybersecurity and Your Business

    In a recent roundtable discussion organized by Symantec, Graham Hales, Intebrand Global CMO, discussed cybersecurity and how organizations can protect themselves from data breaches that make headlines. 
    More on The Guardian 
  • May 6 - Culturing a Subcategory

    Dirk Defenbaugh, Managing Director of Interbrand Design Forum, discusses the Chobani brand and how it helped to define the popular Greek yogurt subcategory.
    More on Marketing News
  • May 1 - Fluid trademarks: keeping them watertight

    Jerome McDonnell, Senior Trademark Director, discusses how fluid trademarks can help transform the ways in which brands interact with their customers.
    More on World Intellectual Property Review
  • May 1 - In the Age of Twitter, Everyone is on the Hot Seat

    Alfred DuPuy, Managing Director of Interbrand Toronto, discusses why brand management matters more than ever in today's digital world. 
    More on The San Jose Mercury News
  • April 29 - Interbrand India bags prestigious L&T assignment

    L&T, India's largest engineering and construction company, has appointed Interbrand to develop a new brand identity for its Hyderabad Metro Project. 
    More on Campaign India | India Television 
  • April 24 - Can 'Stephen Colbert' Transition to Stephen Colbert?

    Josh Feldmeth, CEO of Interbrand New York, Toronto, and San Francisco, discusses Stephen Colbert's personal branding challenge as he prepares to take over The Late Show.
    More on Mashable
  • April 16 - New Logo for Johannesburg Stock Exchange by Interbrand Sampson de Villiers

    Interbrand Sampson de Villiers revitalizes the Johannesburg Stock Exchange (JSE), one of the top 20 exchanges in the world. 
    More on Brand New
  • April 10 - Shoppers, Lululemon, Canadian Tire are Canada's Biggest Retail Brands

    Shoppers Drug Mart, Luluemon and Canadian Tire are the most valuable Canadian brands on the list of the top 50 North American Best Retail Brands.
    More on The Huffington Post Canada
  • April 10 - Mobile helps Macy's increase brand value more than 300pc

    Macy's approach to mobile and omnichannel retailing has helped its brand value to climb by 383 percent on the 2014 Best Retail Brands report.
    More on Mobile Commerce Daily
  • April 9 - Tanishq ranked 13 in top 30 Best Retail Brands list

    Tanishq, from the Tata Group, is the only Indian brand that has made it to the list of the top 30 Best Retail Brands in Asia-Pacific at rank 13. This is the first time an Indian brand has made it on to the Best Retail Brands report.
    More on The Hindu BusinessLine
  • April 9 - Tanishq ranked 13 in top 30 Best Retail Brands list

    Tanishq, from the Tata Group, is the only Indian brand that has made it to the list of the top 30 Best Retail Brands in Asia-Pacific at rank 13. This is the first time an Indian brand has made it on to the Best Retail Brands report.
    More on The Hindu BusinessLine
  • April 9 - Walmart is most valuable retail brand

    Walmart, the US retailer, has been named the world's most valuable retail brand, according to the 2014 Best Retail Brands report.
    More on Warc
  • April 9 - Loehmann's, legendary discount retailer, will reopen as an online store

    Dirk Defenbaugh, Managing Director of Interbrand Design Forum, discusses the ways in which Loehmann's can build customer loyalty as an online-only retailer. 
    More on New York Daily News
  • April 8 - Myer, David Jones and Harvey Norman feel hot breath of foreign competition

    Damian Borchok, CEO of Interbrand Australia, comments on why Australian retailers Harvey Norman, Myer and David Jones have dropped in brand value year-over-year in the latest Best Retail Brands report.
    More on AdNews
  • April 8 - Interbrand Reveals The Best Retail Brands of 2014

    Interbrand's annual Best Retail Brands report ranks the 50 most valuable U.S. retail brands and the leading store brands internationally. The biggest gainers, as well as names that have dropped off the report, paint a lager picture of the trends reshaping the retail industry. 
    More on Forbes
  • April 1 - ING Uses Ads to Get Its New Voya Name Out There

    Interbrand helps ING U.S. to become Voya Financial. The new name, developed by Interbrand New York, suggests the "voyage" of planning for the future.
    More on Adweek
  • April 1 - The Luxe Stops Here

    Rebecca Robins, co-author of Meta-luxury: Brands and the Culture of Excellence and European Director of Interbrand, discusses how luxury consumption is changing around the world and how brands are responding to it.
    More on Virgin's Voyeur
  • March 25 - New Logo and Identity for AGDA by Interbrand

    AGDA, the Australian Graphic Design Association, recently introduced a new identity to support its mission to "connect", designed by Interbrand Australia.
    More on Brand New
  • March 21 - The Next Step

    Nina Oswald, Managing Director of Interbrand Cologne, describes five ways airports can reach new heights commercially and financially, and unlock the full potential of their brands.
    More on Airport World
  • March 19 - Dawning of the brands, or why The New Yorker is wrong

    Sergio Brodsky, Associate Director of Strategy at Interbrand Melbourne, discusses the emotional appeal of brands and why bringing consumers into the development of the brand story is more important than ever before.
    More on Marketing
  • March 18 - The New Branding Reality: "Game Changer" or "Game Over"

    Dominik Prinz, Director of Strategy at Interbrand New York, defines five behaviors of world-changing brands. 
    More on Branding Magazine
  • March 12 - Sustainability through Social Media

    Manfredi Ricca, Managing Director of Interbrand Milan, discusses how brands are leveraging social media in building and promoting their CSR, or Corporate Citizenship, initiatives. (In Italian) 
    More on Radio24
  • March 6 - Ellen DeGeneres' Samsung Selfie Ups Social-Marketing Game

    Josh Feldmeth, CEO of Interbrand New York, Toronto and San Francisco, comments on Ellen's record-breaking 'selfie' and its impact on the Samsung brand. 
    More on Advertising Age
  • March 4 - Sense of Exploration

    BranD Magazine asks Interband's Global Chief Creative Officer, Andy Payne: What is the purpose of creative exploration?
    More on BranD Magazine
  • March 4 - Intel CMO Conrad To Leave Tech Giant

    Josh Feldmeth, CEO of Interbrand New York, Toronto and San Francisco, comments on the legacy of departing Intel CMO, Deborah Conrad.
    More on Advertising Age
  • February 28 - This redesign of Royal Brunei Airlines Takes Off

    Behind the scenes of Interbrand Singapore's rebranding work for Royal Brunei Airlines.
    More on The Fox is Black
  • February 26 - Can the Blackberry Brand Be Saved?

    VIDEO: Interbrand Global CEO Jez Frampton and BGC Financial Senior Technology Analyst Colin Gillis discuss what makes a valuable brand and if Blackberry can make a comeback.
    More on Bloomberg TV
  • February 25 - Balloon brand takes darling harbour to new heights

    Interbrand Sydney revitalizes the Darling Harbour brand and introduces the world's first inflatable brand identity.
    More on B&T
  • February 25 - Sporting New Gradients

    Interbrand São Paulo worked with Netshoes, a Brazilian sporting goods company, on the creation of a new visual identity. 
    More on UnderConsideration
  • February 25 - Interbrand Buys retail specialist HMKM

    Interbrand acquires HMKM, one of the UK's leading international design consultancies.
    More on Design Week | Retail Focus 
  • February 4 - Interbrand Australia promotes David Storey and Nick Davis after Richard Curtis departs

    Interbrand names David Storey as General Manager of the Sydney office and Nick Davis as General Manager of the Melbourne office.  
    More on Mumbrella
  • February 3 - Behind Sochi's Futuristic Logo

    Christoph Marti, Managing Director of Interbrand Moscow, comments on the inspiration and artistry behind Interbrand's logo design for the Sochi 2014 Olympics. 
    More on The New Yorker
  • January 28 - What is the future of luxury?

    1.618 Paris asks Interbrand's Rebecca Robins: What do you see as the future of luxury? 
    More on 1.618 
  • January 27 - The history of Olympic Design

    A look behind Interbrand's visual identity for the 2014 Sochi Olympic Winter Games.
    More on Design Week 
  • January 24 - Telstra launches new connected future brand campaign ‘Count me in’

    Interbrand, R/GA and DDB help Telestra launch a new brand campaign, titled "Count me in."
    More on Mumbrella
  • January 10 - Battle of the Brands

    VIDEO: Alfred DuPuy, Managing Director of Interbrand Toronto, comments on why Canada Goose is trying vigorously to protect their brand.
    More on CTV
  • January 9 - Brand Sustainability Stories that Tell Themselves

    Interbrand hosted a Sustainability Marketing Summit at the Yale Club where Interbrand executives, brand representatives and academics discussed the power of brand storytelling and its role in building consumer trust.
    More on CSRwire