Interbrand Recognized for AT&T Rebranding Effort by American Advertising Federation
New York, NY, USA, April 9, 2007 – Leading brand consulting firm Interbrand was honored by the American Advertising Federation for its role in the successful launch of AT&T’s new identity and advertising campaign.
Along with several of AT&T other agencies, Interbrand, as the telecommunication company’s exclusive brand consulting partner, was congratulated for its outstanding contribution to the strategic and creative
framing of the New AT&T.
Fred Burt, Managing Director, Brand Consulting, who has lead the engagement since it inception in 2004, accepted the award on behalf of the Interbrand teams in New York, Dayton, San Francisco, Toronto and Cincinnati.
“We’re delighted and honored that the AAF have acknowledged the tremendous hard work that everyone
at Interbrand, and all the Team AT&T agencies, has put in to make the New AT&T such a success. We all work hard so it is wonderful to take a moment to recognize our mutual achievement and pat ourselves on the back”, said Burt.
Interbrand continues to work with AT&T as it develops into new markets and geographies.