Interbrand supports regional growth and promotes Stuart Green to President, Asia-Pacific
Mike Langton named Managing Director, Singapore
New York, 25 November 2008 – Interbrand, a leading global brand consultancy, announces the appointment of Stuart Green to President of its Asia-Pacific region. Interbrand’s presence in the region includes offices in Singapore, Osaka, Tokyo, Shanghai, Seoul, Kuala Lumpur, Jakarta, Melbourne, Sydney and Auckland. Replacing Green in his duties as Managing Director of Interbrand Singapore will be Mike Langton, a 20-year veteran of the advertising and branding industries.
The announcement is in response to strong regional growth across Asia-Pacific and further development that is anticipated for the coming years. Auckland and Kuala Lumpur are the most recent additions to the firm’s growing presence in this area. To date, Interbrand has over 200 branding professionals in the market and marquee clients that include BlueScope Steel, Giant, Huawei, Hyundai Motors, Kirin, Lion Nathan, Nikon, Nintendo, and Samsung.
“Asia is one of the most exciting and innovative areas for business and brands in the world, with business leaders increasingly understanding the critical role that brands play in generating demand both at home, and abroad. Stuart will work closely with Terry Oliver, our regional CEO and our office leaders to steer business growth across Asia-Pacific,” said Jez Frampton, Group Chief Executive of Interbrand.
Green has 22 years of international experience in brand management and design working across Europe, the US, the Middle East and Asia Pacific. Since joining Interbrand in 1994, he has led multiple brand programs including redefining the Thai Airways customer experience across multiple channels/touch-points, FMCG programs for Royal Ahold, P&G and Mead Johnson, and extensive experience for multiple clients in the Telecommunications and Financial Services sectors.
“I take an intentionally pragmatic view to creating and managing brands, believing strongly that Interbrand’s diverse and collective thinking should create clear value for our clients through their most valuable assets – their brands. The ultimate benchmark for brand effectiveness lies in the end-user experience and ultimately the value created for brand owners. I believe this is going to become an increasingly important view as Asian brands continue to develop and move beyond borders,” said Green.
Prior to Interbrand, Green was Creative Director and General Manager of Frogdesign working in Germany, the US and Asia. He began his career with Lloyd Northover in London, one of the leading identity specialists in Europe.
As the new Managing Director for Interbrand in Singapore, Mike Langton brings almost two decades of experience in the region to the role and has considerable expertise in digital branding. Most recently at Momentum Worldwide, Langton was an EVP with management responsibilities that are credited for the firm’s growth in the Asia-Pacific market. He has worked in the advertising and branding industries for clients including Microsoft, Nestle, Pizza Hut, HSBC, BAT, Seagate, Nokia, Great Eastern Life and Singapore Airlines.
“I intend to build on the existing success of Interbrand’s Singapore office and further enhance its position as the leading brand consultancy across Southeast Asia,” said Langton of his new role.
For more information or to request a photograph of Stuart Green or Mike Langton, please contact:
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Founded in 1974, Interbrand is recognized for being at the forefront of the dialogue on brands as business assets. Today, Interbrand is amongst the largest brand consultancies and has grown to include 36 offices in 25 countries. The combination of rigorous strategy and analytics with world-class design creativity help its clients to create and manage brand value in all market dynamics. It is widely respected for its annual study, The Best Global Brands, and creating a broader platform for the discussion on brands in the Webby-award winning website brandchannel.com. For more on Interbrand, visit www.interbrand.com