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Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

Change of Leadership at Interbrand Japan

Mr. Atsushi Iwashita Follows Terence Oliver as CEO

Tokyo, Japan, January 15, 2010 – Interbrand, the leading brand consultancy, has a new Chief Executive Officer for Japan effective 1 January 2010. Atsushi Iwashita has been appointed CEO, replacing Terence Oliver, who founded Interbrand in Japan 26 years ago, building Interbrand into the clear market leader in the country.

Oliver will assume the chairmanship of Interbrand Japan and continue to lead the region as Asia Pacific CEO. His immense experience in founding and building Interbrand Japan will be a great asset to Iwashita and the Interbrand Japan management team in guiding the company into the future.

Iwashita started his career in Client Management and Strategic Planning at Dentsu, followed by five years as a consultant at the Boston Consulting Group working with both Japanese and International clients. He comes to Interbrand from McDonald’s Japan where he served on the board as Chief Marketing Officer and Vice President. Iwashita is a graduate of the University of Tokyo and holds an MBA from Columbia University, New York. Regarding the appointment, Oliver commented: “We are delighted to have been able to find a CEO with Iwashita’s capabilities. In his career to date, he has spanned marketing and communications, consulting, and has held a senior position client-side. This is a rare combination and complements Interbrand Japan’s broad service offering. It was clear from early on in the process that Iwashita-san was the ideal candidate for the job.”

Discussing his new challenge, Iwashita stated: “I am very honored to be asked to lead Interbrand Japan – one of the key markets for the world’s leading brand consultancy. I hope to be able to leverage my experience to enhance the growth of Interbrand and the value of our clients’ brands. Brand management in the global market is especially critical for Japanese corporations – they can no longer rely purely on “Made in Japan” for their success.”

Group Chief Executive Officer, Jez Frampton added: “We are extremely proud to welcome Iwashita-san to the Interbrand family. His diverse background and strong global view is met with a deep passion for building value through brands. He is a great addition to the global team and will further our mission to bring the best of our knowledge to our clients in Japan.“

As CEO, Interbrand Japan, Iwashita will lead the management team in both the strategic and operational development of the company and also in developing client relationships. Along with the leaders of Interbrand’s China, Korea and Singapore offices, Iwashita will be a key member of the Asia Pacific Regional Board reporting to Oliver and to Stuart Green, President, Interbrand Asia Pacific.

Should you have further questions, please contact:
Neil Duffy, Managing Director, Interbrand Japan, Chief Operating Officer, Interbrand Asia Pacific
Phone +81 (0)3 3230 1075 Email: