NYSE Euronext Launches New Brand Identity Developed by Interbrand
New York, NY
(14 May 2012) – Interbrand, the world’s leading brand consultancy, today announced the launch of a new brand identity for NYSE Euronext. The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at www.NYSE.com.
Interbrand shaped an authentic and differentiating creative platform to position NYSE Euronext as the hub of a global community, one that empowers the world’s capital markets to innovate and collaborate across integrated networks, to drive business and opportunity.
At the core of the new visual system is a dynamic new logo that carries the ideas of collaboration and growth forward into a flexible, globally relatable graphic language. As the logo animates, it brings the energy of this theme to life, reflecting diverse elements coming together to create a central point of interaction and activity. Simple yet impactful, the image conveys the dynamism of NYSE Euronext’s markets, the connectedness of its community and the diversity of its employees.
“Our partners at Interbrand have truly captured our strategic platform as a Center of Collaboration,” said Marisa Ricciardi, SVP, Global Head of Marketing, Brand & Event Management at NYSE Euronext. “We are a complex business operating in an increasingly competitive landscape. With expert guidance and creativity, Interbrand has provided our brand with a renewed vigor and presence for the future. And we are very excited about what’s next.”
Interbrand is a long-term partner of NYSE Euronext and has worked with the global operator of financial markets and provider of innovative trading technologies to develop its brand strategy and corporate identity.
“The objective of bringing diverse markets together truly inspired us and the result is a unique visual system that advances the strategic vision of this global leader,” said Cassidy Morgan, CEO of Interbrand Central and Eastern Europe. “This evolution of the brand reflects NYSE Euronext’s ability to pay respect to its rich history while simultaneously innovating to meet the needs of today’s markets.”
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets — the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca — represent one-third of the worlds equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: www.nyx.com.
Founded in 1974, Interbrand is the world’s leading brand consultancy. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit Interbrand.com.
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Global Communications Associate, Public Relations