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Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
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Interbrand Design Forum Names Dirk Defenbaugh Managing Director

Dirk DefenbaughDayton, Ohio (10 September 2013) —Retail design and brand strategy firm Interbrand Design Forum, the retail division of leading brand consultancy, Interbrand, announces that it has hired Dirk Defenbaugh as Managing Director. In this role, Defenbaugh will oversee day-to-day operations for the office, which specializes in creating retail experiences for some of the world’s leading brands.

As the leader of Interbrand Design Forum, Defenbaugh will be focused on attracting and retaining talent, delivering innovative brand solutions, developing and executing a growth strategy, leading business development, managing and growing client relationships and furthering the company’s position as a market leader. He will also serve on the Interbrand North America Executive Committee.

Defenbaugh has nearly two decades of experience in retail strategy, design and branding. Most recently, he served as Vice President, Client Service at WD Partners. Previously, he held senior level positions with SmartRevenue, Fitch and Big Red Rooster.

“With his impressive work history, we are confident that Dirk will lead and manage this business with a focus on the future and continued growth,” said Lee Carpenter, Chairman & CEO of Interbrand North America. “Dirk will ensure the culture continues to be one focused on our people, our clients and our success.”

With particular expertise in digital, innovation and shopper marketing, Defenbaugh has a proven track record of driving business growth for his clients, which have included Target, HP, S.C. Johnson, Walmart, UPS, CVS, Starbucks, Humana, Dell, and Tim Hortons.

Defenbaugh has a Bachelor’s Degree in Marketing and Communications from The Ohio State University.

About Interbrand Design Forum
Since 1978, we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation led us to create a business model that integrates brand strategy, insights, retail design, digital, documentation and rollout to provide clients with a comprehensive offering. By bringing together a diverse range of insightful thinkers, we deliver solutions that are rigorously analytical and highly creative through the Interbrand network of 1,200 associates in almost 40 offices around the globe.

For more information please contact:
Beth Ling
Director of Public Relations
Interbrand Design Forum
(937) 312-8803
beth.ling@interbrand.com