AIG Life Korea has been an enormous success. It has a great affiliation with its parent brand, AIG, and has high awareness and recall through its TV commercials and direct marketing.
It is positioned as a low priced global insurance company which is attractive, but can create issues regarding assumptions of product quality, reliability and customer service.
We worked with AIG Life to reposition the brand as a service orientated company, focusing on their customer responsiveness and its accessibility anytime and anywhere. This core idea expresses their reliability and friendliness throughout their communication system.
AIG Life’s image has now been elevated in the minds of consumers. We expect to see the same results in the bottom line.