Banca Monte dei Paschi di Siena
The term “heritage” appears in the vocabulary of several brands, but it seldom has the same meaning and authenticity as with Monte dei Paschi di Siena, the world’s oldest bank.
Founded in 1472, today Banca Monte dei Paschi di Siena is the centerpiece of one of Italy’s leading bank groups, with significant market shares in each of its lines of business. A highly respected brand, Banca Monte dei Paschi di Siena combines cutting edge innovation and service/channel integration with deep, long-standing roots in the territories and communities it serves.
Interbrand was asked to conduct yearly valuations of the brand across each relevant customer segment. The objective was to transform brand value into a key performance indicator, as well as provide a solid, objective platform to steer the unique brand.
Our work is helping to build a future for Banca Monte dei Paschi di Siena that is as extraordinary as its past.