The Bancomat and PagoBancomat brands identify respectively the Italian
banks association’s withdrawal and payment systems. Appearing on millions
of cards and several thousands of ATMs and retail counters, they are among the
best known trademarks in the country.
In view of evolving EU regulations, Interbrand was asked to conduct a
valuation of the two brands and to outline and calculate an appropriate
compensation scheme for their use by individual banks and other third
Our valuation also proved helpful in revealing the brands' role and its potential for development in the light of changing regulation and shifting consumer behavior.