Banco Base
BASE began as a foreign exchange institution, and later developed into a brokerage firm. The company’s next move was to become a bank, and that’s when BASE asked Interbrand to assess their brand strategy and identity. Though their logo was already distinctive, Interbrand fine-tuned it, giving the logo a modern, updated look to reflect the changing face and services of the company. Refreshed and repositioned, Banco BASE now has an identity that communicates progress: a company that is evolving, expanding and moving forward.