CALVO is a leading Spanish food company, with a strong presence in Latin America. CALVO currently has several brands: CALVO for Spain and Latin America, NOSTROMO for Italy, and GOMES DA COSTA for the Brazilian market.
To meet the ambitious expansion plans of the company, we developed a repositioning strategy for the commercial brand, associating it to values such as innovation and health. A strong and clear positioning helped us update the brand’s logo and develop an improved visual code for the communications.
The typography of the logo was updated to convey modernity and simplicity. The new identity is more legible and emphasizes the brand’s personality. The brand’s widely recognized color was maintained, to help it continue to differentiate from competition.
The wide range of Calvo products required a new and easy to recognize graphic. The circle symbolizes the specialized focus of the brand and a graphic system and photographic style allows it to stand out from competition.
We also developed a new, simpler packaging line, with a comprehensive set of typographies and secondary graphics, to help consumers better distinguish products from one another.
The refresh has been well received – and it looks like Spain’s most vital family brand is growing at the same pace as its country.