Tequila Centenario Rosangel
Infused with the same hibiscus flowers that flavor Mexican cuisine, Tequila Centenario Rosangel is a sweet, floral spirit intended for female consumers. To ensure that women did not miss this palate-pleasing option, Casa Cuervo called upon Interbrand to differentiate the product at the point of sale through secondary packaging. Keeping the segment of consumers in mind as well as practical business considerations, we designed a romantic, vividly colored package that is cost-effective, easy to produce and easy to manage by retailers. Our bold yet feminine design exceeded the client’s expectations and is sure to make Tequila Centenario Rosangel a stand out in the mainly masculine tequila category.