House builder at home in a land of empty nests

Daiwa House Group gets a new brand image and sense of purpose.





Daiwa House Group

But Japan’s top house builder faced some future obstacles with Japan’s low birthrate and a rapidly aging society.

Our brand valuation revealed that it was necessary for the company to improve its image among employees and with the general public in order to meet its top goals. We developed new synergies between its various business activities and strengthened relations with customers. A new brand symbol communicated Daiwa’s refocused mission and updated the company’s previous design.

On Daiwa’s 50th anniversary, the new identity was rolled out with great fanfare. Three years later the effects are measurable in corporate image surveys, employee motivation and retention rates – and a stock price that has risen faster than the competition.

Now that’s the way to build a business.