Until 2004, Disa was the first oil company in the Canary Islands, and operated through the licensing of other brands. But when it bought the Shell network and turned into the fourth company in the Spanish market, Disa was required by law to develop a new brand.
After defining the brand values and positioning for the new brand, we developed a brand strategy. The brand strategy included values closely tied to Canary attributes: roots, proximity, happiness, and involvement with the environment. These attributes were reflected in the new positioning and tagline. Moreover, the breezy and colorful marketing, communication, and human resources themes directly linked the brand back to its Canary Island roots.
Our work with Disa offered us an opportunity to create a great brand, a new visual identity, and a new way of communicating with Disa’s the audiences in order to strengthen the bond between Disa and their clients and Disa’s employees.
Today, Disa has asked for our help in the development of the new butane gas cylinder and retail.