ProScenio®, a holistic program, was created by the Fundación Madrid Ópera Estudio to train and develop emerging operatic talent. Because a program like this did not exist previously in Spain, many national opera singers had no choice but to continue their studies abroad.
To launch the program successfully, the Fundación Madrid Ópera Estudio got in touch with Interbrand, through its non-for-profit, Interbrand Inspired Foundation, which promotes the power of education worldwide. Interbrand created the Fundación Madrid Ópera Estudio’s corporate identity as well as the brand name and identity for ProScenio®.
Following an initial diagnostic phase, Interbrand Madrid crafted a brand strategy, name, and visual identity for ProScenio® and implemented the new corporate identities.