KNORR, Unilever’s largest brand worldwide, lacked a cohesive identity for its wide assortment of fine food products.
To ensure a strong and distinct look for the brand, we created a new visual system in line with the brand's key vision.
The new look – green, supported by yellow and red – defined KNORR as the master brand, while leaving room for a range of individual visual identities and innovative platform concepts.
A web-based brand manual was created to implement the brand identity.
KNORR’s new look left the competition green with envy. Sold in up to 100 countries worldwide, KNORR has seen steady sales growth keeping up with contemporary needs and beliefs.
Interbrand is working with KNORR on a wealth of new regionally focused products and we have become the key partner for Unilever Foodsolutions.