Strengthening the identity of an international conglomerate.

Creating a unified brand image and promoting long-term brand value management

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

Legend Holdings

Legend Holdings Limited was founded in 1984 by Mr. Liu Chuanzhi and ten research institutes with 200,000 yuan (US$30,000) of funding from the Computing Institute of the Chinese Academy of Sciences. Over 29 years, it has transformed its business from an IT manufacturer to a conglomerate with diversified businesses.

Legend Holdings is a large corporation with dual arms: Investment Management and Industry Operation. With plans to go public, the company needed a systematic branding plan and approached Interbrand for help. We advised the company to build a unified brand image before the IPO and also recommended that it launch a brand value management system internally to ensure that results could be measured over the long-term.

By creating a clear, strong brand image, Interbrand helped Legend Holdings build its brand in the investment market. We also worked to ensure that the company’s brand would become a core aspect of its competitiveness and thus promote rapid business growth.